The elderly are important to the LDP

In this, the LDP's latest commercial, Hamada Koichi, a former LDP Diet member-turned TV personality known as the "hooligan of the political world," stands with elderly voters to declare that the LDP is one with Japan's seniors and that the party will ease their insecurities.

Something tells me that Hamako's bellowing will do little to fix the LDP's problems with one of its traditional voting blocs.